Jonah Berger is Annual Meeting keynote speaker

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MMA Annual Meeting keynote speaker Jonah Berger​Best-selling author and social influence expert Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania, will be the keynote speaker for the MMA Annual Meeting on Jan. 20 in Boston.
Berger’s first book “Contagious: Why Things Catch On,” published in 2013, is a New York Times and Wall Street Journal bestseller that combines his research on word-of-mouth and social transmission with stories that illustrate how six basic principles drive what information is shared, which emails get forwarded, and how videos go viral.
Fortune 500 companies, small start-ups and nonprofits have all used those six principles to get their ideas, products and missions to catch on. Berger has consulted for Google, Vanguard, General Motors, Facebook, Coca Cola and Microsoft, among other companies.
His newest book and New York Times bestseller “Invisible Influence: The Hidden Forces that Shape Behavior,” published this past summer, uses research and examples from business, psychology and social science to explain how other people’s behavior has a tremendous influence on everything we do.
In addition to his books, Berger ( has published dozens of articles in psychology, marketing and general science journals, including the Journal of Consumer Research, Proceedings of the National Academy of Sciences, and Psychological Science. The New York Times, Wall Street Journal, NPR, The Atlantic and The Economist are among the journalism outlets that have covered his research.
Berger’s awards and recognitions include being named among the American Management Association’s Top 30 Leaders in Business, the American Marketing Association’s Top 5 Most Productive Researchers in Marketing, and the Wharton School’s Iron Professor Award for Awesome Faculty Research.
He has been researching social influence for 15 years, after graduating from Stanford University with a degree in human judgment and decision-making. Berger also earned a doctorate in marketing from Stanford’s Graduate School of Business.