Communications and Marketing Specialist

Job Description

COMMUNICATIONS AND MARKETING SPECIALIST

The city of Worcester is seeking qualified applicants for a Communications and Marketing Specialist for the Division of Public Health within the department of Health and Human Services. This position provides advanced communications, branding, and outreach support to the city of Worcester’s department of Health and Human Services (HHS). The position is responsible for developing and executing strategic marketing and communications initiatives that elevate the department’s visibility, strengthen public trust, and support growth in programs, budget, and community impact. The Communications and Marketing Specialist serves as a key storyteller for HHS, translating complex public health information into clear, compelling, and culturally responsive messaging for internal and external audiences. The position oversees day-to-day communication operations, including media relations, digital content, website management, and social media engagement. The Communications and Marketing Specialist collaborates closely with department leadership, city departments, and community partners to promote public health initiatives, events, services, and data-informed priorities. The position supports health equity by ensuring communications are accessible, inclusive, and reflective of Worcester’s diverse communities.

SALARY RANGE: $67,519 – $88,348 annually, full-time, exempt with an excellent benefits package.

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