Travel and tourism conference is March 24-25 in Danvers

The 2026 Governor’s Conference on Travel and Tourism, where tourism and hospitality professionals learn about the latest industry trends, will be held on March 24 and 25 at the DoubleTree Hotel in Danvers.

The conference will feature remarks by Gov. Maura Healey and Lt. Gov. Kim Driscoll; exhibitor booths; and updates about the Massachusetts Office of Travel and Tourism, FIFA World Cup, Sail Boston, and Massachusetts 250th celebration plans.

Breakout sessions will focus on artificial intelligence in marketing, storytelling, hotel contracting, culture building, accessible and inclusive travel, and event budgeting.
The conference will offer several networking opportunities, including a reception at the North Shore Music Theatre.

The cost is $350, which does not include lodging if needed.

The schedule and registration are available on the conference website.

Questions about the conference and attendee registration may be directed to Zoë Ross at [email protected].