Southborough Assistant Town Administrator Vanessa Hale, left, Brookline Deputy Town Administrator Melissa Goff, center, and Medfield Assistant Town Administrator Brittney Franklin catch up during Connect 351 in Boston in January.

Some exciting changes are coming to Connect 351, the MMA’s annual conference in January, with more robust programming on Thursday — including six workshops — and a shorter day on Saturday.

Connect 351 will return to the Menino Convention and Exhibition Center in Boston’s Seaport District on Jan. 21 through Jan. 23.

As always, the conference will feature a range of timely and informative workshops, inspiring speakers, countless networking opportunities, membership business meetings, receptions, awards programs and other activities.

The 2027 conference will open on the afternoon of Thursday, Jan. 21, with the Trade Show, a block of six workshops, and two professional development and career networking sessions. The Trade Show and Headshot Station for members will open at 2 p.m.

The Trade Show and conference programming will continue all day on Friday, Jan. 22, with a keynote speaker, workshops, the annual Women Elected Municipal Officials Luncheon, and other events.

Saturday will open with an opening breakfast and member group business meetings followed by the MMA Annual Business Meeting, with the conference concluding at 1 p.m.

Returning exhibitors have been reserving their booths for the 2027 Trade Show — where companies, nonprofits and government agencies will showcase the latest products and services of interest to the cities and towns of Massachusetts — and the process will soon open for new exhibitors to reserve booths.

And nominations are now being accepted for the MMA’s Municipal Innovation, Municipal Website, and Town Report Contest awards, which will be presented during Connect 351. The application deadline is Friday, Oct. 30.

The MMA is accepting suggestions for workshop topics using a convenient online form.

The MMA continues to develop the program, and updates will be posted on www.mma.org in the coming weeks and months, including information about accommodations.

Attendee registration for Connect 351 will open on Oct. 1.

Trade Show
The Trade Show will be open on Thursday, Jan. 21, from 2 to 5:30 p.m., and on Friday, Jan. 22, from 8 a.m. to 4 p.m. An opening reception will be held on Thursday from 4 to 5:30 p.m. The Trade Show will not be open on Saturday, Jan. 23.

The Trade Show web page has details, including sponsorship opportunities, the contract for exhibit space, a new exhibit hall floor plan, and the list of exhibitors and sponsors from the 2026 event. The MMA will update the online floor plan as exhibit contracts are received, and sponsors and exhibitors will be updated continually on the event website.

If you know of a company that would be interested in sponsoring or exhibiting but is not currently listed, contact the MMA’s event and development specialist, Stacey Compton-Maga, at [email protected] or 617-426-7272, ext. 154.

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