Who is a member?
Our members are the local governments of Massachusetts and their elected and appointed leadership.
Massachusetts Municipal Communicators hosted a virtual meeting on March 24 to discuss building a powerful media strategy with limited resources.
The presentation focused on video messaging and why it’s essential in modern municipal communications. Nantucket Communications Manager Florencia Rullo said video outperforms text on nearly every platform and reaches a broader audience.
To streamline production, Jess Torres, Nantucket’s digital communications coordinator, recommends identifying the priority topics of the video early and using repeatable templates, which make it easy to grow content over time. Torres highlighted Nantucket’s success in reaching younger residents by collaborating with high school students on projects like bicycle safety campaigns.
MMC Vice Chair Jeremy Warnick, director of media relations and content strategy in Cambridge, shared examples of leveraging community resources to support content creation, such as working with local cable access channels, students and internship programs, community organizations, and regional collaborations with other municipalities.
Mia Filler, a Northeastern student who has completed two co-ops with the city of Cambridge, presented some of the brief videos she has created for the city, noting the importance of simple video elements, captioning, and branding for best engagement.
To end the meeting, MMC members had the opportunity to learn from one another by asking questions and sharing advice on video content creation.