MMA relaunches MassTown Careers campaign to promote municipal jobs

The MMA this month is relaunching its MassTown Careers campaign, an initiative aimed at attracting a new generation of workers to rewarding careers in the state’s 351 cities and towns.

Initially launched at the 2020 MMA Annual Meeting, MassTown Careers was conceived to raise awareness about the appeal of municipal jobs as a career choice for candidates of all ages. The heart of the campaign is video testimonials featuring Massachusetts municipal employees highlighting the wide range of available jobs and the many rewards of working for cities and towns.

MassTown Careers 2.0 has been bolstered by new first-person stories that reflect the commitment to diversity by the MMA and Massachusetts cities and towns. The campaign website, MassTownCareers.org, features 15 short individual testimonials, three overview videos, and resources that cities and towns can use to bolster the campaign through their own social media and websites.

A social media campaign on the MMA’s Facebook, Twitter and LinkedIn channels will be supplemented with some paid, targeted placements to draw attention to the campaign. MMA members are encouraged to amplify these posts in their own social media work.

Facing a wave of retirements and a highly competitive job market, cities and towns confront a growing challenge in filling a diverse range of jobs, including in the areas of management, finance, information technology, public works and more.

MassTown Careers encourages job-seekers and college students to:
• Discover great jobs in cities and towns all over Massachusetts
• Work in or near their hometown
• Do important work that really matters!

The campaign shows prospective new employees that working for a Massachusetts town or city means competitive pay, excellent benefits, job security, a great quality of life, and the ability to make a difference in the lives of people in the community.

The MMA encourages members to visit MassTownCareers.org and join the campaign!