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Massachusetts Municipal Association (MMA)
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Community Engagement

Home → Resources → Municipal Government → Community Engagement

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Numbers to Narrative: How to Visually Communicate Your Municipal Budget

Numbers to Narrative: How to Visually Communicate Your Municipal Budget

This webinar provides an overview of how municipalities can create a visual storytelling campaign to communicate their budgets. Recommended audience: communications officials, select board members
Community EngagementWebinarfreePublication Date: Mar 17, 2026
Strategic Communications for Local Government

Strategic Communications for Local Government

This webinar reviews how to transform municipal communications work “from scattered to strategic,” including simplifying social media presence, navigating algorithms, and establishing effective social media policies. Recommended audience: communications officials
Community EngagementWebinarfreePublication Date: Aug 27, 2025
Foundations of Crisis Communications

Foundations of Crisis Communications

This webinar provides a practical introduction to crisis communication planning and response. Recommended audience: chief municipal officials, communications officials
Community EngagementWebinarfreePublication Date: Aug 20, 2025
Citizens Academies: How to Engage Your Communities

Citizens Academies: How to Engage Your Communities

This webinar explores the positive impact of citizens academies on communities, offering key insights, best practices and lessons learned from local programs. Recommended audience: Communications officials, all members
Community EngagementWebinarfreePublication Date: Apr 09, 2025
Getting Ahead of and Combating Misinformation: Strategies for Effective Management

Getting Ahead of and Combating Misinformation: Strategies for Effective Management

This webinar discusses strategies for local leaders to identify misinformation before it spreads, control misinformation that is circulating, and regain their message. Recommended audience: Communications officials, all members
Community EngagementWebinarfreePublication Date: Dec 10, 2024
Foundations of Municipal Communications

Foundations of Municipal Communications

This webinar focuses on the basics of municipal communications, including identifying audiences, crafting messaging, and selecting the best communication channels. Recommended audience: Communications officials, all members
Community EngagementWebinarfreePublication Date: Oct 15, 2024
Building Stronger Communities Through Civic Participation

Building Stronger Communities Through Civic Participation

This webinar discusses the roles of select board members in building stronger communities through civic participation. Recommended audience: Select board members
Community EngagementWebinarPublication Date: Sep 19, 2024
Mastering Municipal Branding: Best Practices and Benefits

Mastering Municipal Branding: Best Practices and Benefits

This webinar offers insights and discusses challenges related to developing and using a new municipal brand, and how it can positively impact economic development. Recommended audience: Communications officials, chief municipal officials
Community EngagementWebinarfreePublication Date: Jun 12, 2024
Inspiring Climate Action: Effective Community Engagement

Inspiring Climate Action: Effective Community Engagement

This webinar reviews best practices for engaging different populations in climate planning and adapting to community needs, as well as re-evaluating the effectiveness of efforts over time. Recommended audience: All members
Climate ChangeWebinarfreePublication Date: Apr 30, 2024
Conflict Conversations (Part 2): Practical Tips for Productive Dialogue

Conflict Conversations (Part 2): Practical Tips for Productive Dialogue

This webinar reviews how to have productive conversations amidst tension and volatility, including how to stay clear-headed, unbiased, and empathetic when emotions are high. Recommended audience: All members
Community EngagementWebinarfreePublication Date: Apr 02, 2024
Conflict Conversations: Empathetic Dialogue in Volatile Times

Conflict Conversations: Empathetic Dialogue in Volatile Times

This webinar shares practical tips for fostering constructive dialogue in challenging times and provides insight into how a trauma response can affect communication. Recommended audience: All members
Community EngagementWebinarfreePublication Date: Jan 11, 2024
Effective Constituent Communication: The Key to Fostering Public Engagement

Effective Constituent Communication: The Key to Fostering Public Engagement

This webinar explores the spectrum of engagement, how to effectively communicate with constituents, and customizing outreach according to your target audience.
Community EngagementWebinarfreePublication Date: Sep 26, 2023
Best Practices for Using Social Media in Municipal Government

Best Practices for Using Social Media in Municipal Government

This webinar showcases how to use social media as a tool to communicate and engage with communities, while complying with legal requirements.
Community EngagementWebinarfreePublication Date: Mar 07, 2023
Resident Engagement: Best Practices for Municipalities

Resident Engagement: Best Practices for Municipalities

This webinar presents best practices for engaging residents in municipal decision-making processes and coordinating equitable efforts across the Commonwealth.
Community EngagementWebinarfreePublication Date: Feb 21, 2023
Municipal Strategies for Online and In-Person Engagement

Municipal Strategies for Online and In-Person Engagement

2022 MMA Annual Meeting and Trade Show webinar: Attendees learned about programs and platforms being used to disseminate important information, new strategies developed to provide opportunities for online engagement and participation, and steps to bring communities back together for safe in-person connection.
Community EngagementWebinarPublication Date: Jan 26, 2022
How to Harness and Develop Volunteer Energy

How to Harness and Develop Volunteer Energy

Presented by Association of Town Finance Committees
Community EngagementWebinarPublication Date: May 19, 2021
Diversity and Immigration

Diversity and Immigration

Presented by the Massachusetts Municipal Councillors’ Association
Community EngagementWebinarPublication Date: Nov 19, 2020
Fostering Connection Between Community and Town Hall

Fostering Connection Between Community and Town Hall

Presentation by Alaa Abusalah, citizen participation officer in Framingham, Mehreen Butt, town councillor in Wakefield and Paul Bockelman, town manager in Amherst, at MMA Annual Meeting, Jan. 25, 2020
Community EngagementPresentationpdf - 466 KB
Social Media: Policies, Ethics and the Law

Social Media: Policies, Ethics and the Law

Presentation by John Clifford, attorney at Clifford and Kenny, LLP, Nick Dominello, attorney at Valerio, Dominello & Hillman, LLC, Liz Valerio, attorney at Valerio, Dominello & Hillman, LLC, and Brianna Sunryd, communications manager in Amherst, at MMA Annual Meeting, Jan. 24, 2020
Community EngagementPresentationpdf - 4 MB
Town of Amherst - Social Media (2019)

Town of Amherst - Social Media (2019)

Presentation by the town of Amherst for the Massachusetts Municipal Management Association, December 2019
Community EngagementPresentationpdf - 34 MB
Town of Andover - Social Media (2019)

Town of Andover - Social Media (2019)

Presentation by Patrick Lawlor, Director of Administrative Services, Andover, to the Massachusetts Municipal Management Association, December 2019
Community EngagementPresentationpdf - 3 MB
Municipal Action Guide: Responding to Racial Tension in Your City

Municipal Action Guide: Responding to Racial Tension in Your City

Published by National League of Cities REAL (Race, Equity and Leadership) Initiative, June 2019
Community EngagementGuidancepdf - 17 MB
MMA Best Practice Recommendation: Strategies for Boosting Community Engagement

MMA Best Practice Recommendation: Strategies for Boosting Community Engagement

Established by MMA Policy Committee on Municipal and Regional Administration, published in MMA Best Practices Series, vol 5, 2020
Community EngagementGuidancepdf - 205 KB
MMA Best Practice Recommendation: Considering Social Media Policies in the Context of the Opening Meeting and Public Records Laws

MMA Best Practice Recommendation: Considering Social Media Policies in the Context of the Opening Meeting and Public Records Laws

Established by MMA Policy Committee on Municipal and Regional Administration, published in MMA Best Practices Series, vol 4, 2019
Community EngagementGuidancepdf - 158 KB
Town of Auburn Communications and Social Media Strategy

Town of Auburn Communications and Social Media Strategy

Presentation by Julie Jacobson, town of Auburn, MMA Annual Meeting and Trade Show, Jan. 18, 2019
Community EngagementPresentationpdf - 11 MB
City of Framingham and Social Media

City of Framingham and Social Media

Presentation by Renan Pinheiro, city of Framingham, MMA Annual Meeting and Trade Show, Jan. 18, 2019
Community EngagementPresentationpdf - 17 MB
Citizens Leadership Academy - Town of Natick

Citizens Leadership Academy - Town of Natick

Promotional materials for Natick’s 2017 Citizens Leadership Academy
Community EngagementGuidancepdf - 100 KB
Citizens Academy - Town of Lexington

Citizens Academy - Town of Lexington

Promotional materials for town of Lexington’s 8th annual Citizens Academy
Community EngagementGuidancepdf - 109 KB
Citizens Leadership Academy - Town of Weston

Citizens Leadership Academy - Town of Weston

Promotional materials for Weston’s 2016 Citizens Leadership Academy
Community EngagementGuidancepdf - 62 KB
Citizens Leadership Academy - Town of Barnstable

Citizens Leadership Academy - Town of Barnstable

Promotion and application materials for Barnstables 2017 Citizens Leadership Academy
Community EngagementGuidancepdf - 285 KB
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